Cookie policy
Last updated on 31st July 2025
This Cookie Policy applies to the Hey Alfie platform available at www.heyalfie.com (“Platform”). You may access and change your cookie preferences at any time from the Cookie Declaration below.
1. What are cookies?
Hey Alfie UK Limited (“Hey Alfie”, “we” or “us”) uses cookies on its Platform. A cookie is a very small text document, which often includes an anonymous unique identifier. Cookies are created when your browser loads a particular website. The website sends information to the browser which then creates a text file. Every time you go back to the same website, the browser retrieves and sends this file to the website's server. Find out more about cookies at www.allaboutcookies.org.
We also use other forms of technology (such as web beacons) which serve a similar purpose to cookies, and which allow us to monitor and improve our Platform and email communications. When we talk about cookies in this Cookie Policy, we also mean these similar technologies. If you would like to know more about our privacy practices more generally, please consult our Privacy Policy above.
2. What cookies do we use, what information do they collect and how long are they stored for?
You can find more information about the individual cookies we use and the purpose for which we use them below:
Strictly Necessary Cookies: These cookies are required to enable core functionality. Without these cookies, moving around the Platform and the use of its features, such as accessing secure areas cannot be provided. These cookies determine whether the visitor has accepted the cookie consent banner, the consent state for the current domain, website load-balancing, deliverance of website content and serving DNS connection for website operators as well as to distinguish humans from bots. Without these cookies, services like enabling appropriate content based your type of device will not be available.
Analytics Cookies: These cookies help us improve and optimise the experience we provide. They allow us to measure how visitors interact with the Platform, and we use this information to improve the user experience and performance of the Platform. These cookies are used to collect data on usage behaviour including site visit frequency and how long a visitor is on the Platform and how many subsites the visitor visits and how the user has reached the Platform. The cookies do not collect information that identifies a visitor. The information these cookies collect is aggregated and used to improve how the Platform works.
Functionality Cookies: We may use cookies that are not essential but enable various helpful features on our website. These cookies allow the Platform to remember the choices you make (such as your language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to the text size, font and other parts of the Platform that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. These cookies cannot track your browsing activity on other websites. We will ask for your consent to use these cookies when you request the relevant service.
Advertising Cookies: We use these cookies to collect information about your browsing habits in order to make advertising more relevant to you and your interests and provide you with tailored content and ads on this and other sites, apps or social media platforms based on your interactions on this and other sites or apps or social media platforms. They are also used to limit the number of times you see an advert as well as help measure the effectiveness of an advertising campaign. It also collects data on your device and the conversion rate between you and the advertisement banner on the website. The advertising is usually placed by advertising networks with our permission. They remember that you have visited a website. We may share this information with other parties who help manage online advertising – please see the "Third Party" section below for more details.
For more information on the cookies and the duration of expiry of each cookie, please refer to our Cookie Declaration below.
3. Third Parties
Your use of the Platform may result in some cookies being stored that are not controlled by us. This may occur when the part of the Platform you are visiting makes use of third-party analytics or marketing automation/management tools or includes content displayed from a third-party website, for example Facebook or Instagram. You should review their privacy policies and cookie usage, including whether your cookie data will be transferred to a third country. A list of the third parties who place cookies on the Platform can be found on our Cookie Declaration below.
4. How do you manage these technologies?
We keep information collected from cookies for a maximum period of 6 months. You may adjust, at any time, your cookie preferences from our Cookie Declaration below. Most internet browsers allow you to manage cookie settings or to delete them.
Methods vary for doing so, but you can see information about managing cookies at the following links:
- Google Chrome
- Mozilla Firefox
- Apple Safari
- Microsoft Edge
If you would like to opt out of third-party cookies relating to behavioural advertising, please go to www.youronlinechoices.eu. Opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.
To opt out of Google Analytics, please visit: https://tools.google.com/dlpage/gaoptout
5. Contact Us
The ‘data controller’ for your personal data is Hey Alfie UK Limited. If you have questions about this Cookie Policy or wish to contact us for any reason in relation to our cookie use, please contact us at alfie@heyalfie.com.
Cookie Declaration